was seeing a boom in its Mexican population. at that time.'Īt the same time the spicy snack entered the American market, the U.S. Obviously, a lot of spicy flavors in the food, and so there was an opportunity to really get in the space and take hold because there really wasn't anything that was coming to the U.S.
'They're used to different flavors, particularly in Mexico. Hispanics come from countries where they're used to a different palate,' Filippelli explained. 'Mostly Mexican-American, but a lot of U.S.
And it was the spicy, chili powder profile that attracted Latinos, especially those of Mexican descent. At the time, in the 90s, we mainly had the the basic potato chip flavors and maybe tortilla chips - and maybe Doritos with cheese,' according to Filippelli.įlamin' Hot Cheetos were the first spicy snack to be mass-marketed to Americans. 'You know, it wasn't easy to just go to the regular convenience store or the regular supermarket and pick up something like that. As anger over Messi's absence in Hong Kong game spreads to mainland China, organizer offers refunds
